HP APAC outbound case study
46% contact rate. $1.8M confirmed pipeline.
An HP whitespace campaign worked inactive and acquisition accounts across six Southeast Asian markets—leads that the logistics and cost of a human calling team made impractical to cover. Through 31 July 2026, it produced 474 qualified outcomes and $1.8M in confirmed sales pipeline.
HP APAC · Through July 2026Verified outbound results
Source checkedConfirmed sales pipeline · not closed salesInactive and acquisition accountsResults through 31 July 2026
Why this campaign existed
Whitespace is valuable only when someone can reach it.
These were not leads a conventional calling operation was waiting to work. The population was distributed across markets, uneven in quality and too operationally expensive to justify recruiting, training and managing a human team around it.
Commercially interesting, operationally stranded
Inactive and acquisition accounts sat outside normal seller coverage. Without a different operating model, much of the list would remain untouched.
Human logistics broke the economics
Six markets, local calling windows and uncertain contact quality made manual coverage costly before a meaningful conversation had even started.
Agent capacity made the long tail reachable
AdaptiveX supplied governed, multilingual calling capacity and returned qualified next steps and clean dispositions to the commercial team.
Regional coverage
Six markets. One qualification standard.
The campaign moved through local operating windows, contact conditions and language preferences while the qualification logic, dispositions and evidence stayed consistent.
- 01SGSingaporeLocal window · shared evidence
- 02MYMalaysiaLocal window · shared evidence
- 03PHPhilippinesLocal window · shared evidence
- 04IDIndonesiaLocal window · shared evidence
- 05VNVietnamLocal window · shared evidence
- 06THThailandLocal window · shared evidence
What the data showed
Coverage created more than leads.
A full-market calling record also showed where the database, language route and follow-up process needed attention.
Reach held across scale
The programme maintained a 46% overall contact rate while moving from smaller tests into much larger calling populations.
Qualified did not mean only “ready now”
The 474 outcomes included immediate follow-up, referrals, future timing, requests for information and competitor signals—context a binary lead score would lose.
Regional execution changed the result
The calls surfaced market-specific preferences around local numbers and language, showing why multilingual routing and local campaign design matter.
Contact quality became visible
Busy lines, voicemail, invalid details, role changes and data-deletion requests became structured input for the next campaign instead of disappearing into seller notes.
Evidence notes
What is—and is not—being claimed.
- Client
- HP APAC.
- Source
- AdaptiveX call logs, dispositions and HP-confirmed pipeline data reported through 31 July 2026.
- Scope
- An HP whitespace campaign covering inactive and acquisition accounts across six Southeast Asian markets.
- Why agent-led
- The distributed list and uncertain contact quality made dedicated human coverage operationally and financially impractical; without a different model, many accounts would have remained uncontacted.
- Qualified outcome
- A follow-up, referral, future opportunity or competitor signal captured from an answered call.
- Pipeline
- $1.8M in confirmed sales pipeline generated through lead conversations as of 31 July 2026. This is pipeline attributed to the campaign—not closed sales, booked revenue or cash received.
Design the next programme
Bring the list that is too hard to cover manually.
We will define the markets, languages, qualification standard, dispositions and human handoff before the first call.